Snap Inc-owned Snapchat is working on a paid service, which is the purported Snapchat Plus and it will bring for users the ability to get early access to certain features that are not clear at the moment. Snapchat Plus is currently undergoing internal testing, the media has reported.
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However, thanks to reverse engineer Alessandro Paluzzi, we got to know what Snapchat Plus may offer. Explaining how the badge will appear in a Snapchat profile Paluzzi tweeted: "Here's how the #Snapchat+ badge will appear in the profile đđģ." He also mentioned that Snapchat Plus will let the premium subscriber see their friend's whereabouts in the past 24 hours.
Meanwhile, Snapchat spokesperson Liz Markman was quoted as saying by The Verge, "We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community."
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Snapchat Plus is one way the company is looking to get more revenue amid falling growth due to inflation and other factors. Earlier in April, Snap Inc had said that its daily active users (DAUs) grew 18 per cent to 332 million year-on-year, more than expected even as it registered disappointing revenue growth in the current quarter. Snap, in its quarterly report mentioned that economic challenges, supply-chain disruptions and inflation may continue to affect revenue growth and advertising demand.
With 332 million users growth annually, Santa Monica, California-based Snap has been growing faster than Twitter and social networking giant Facebook. While Twitter's monetisable DAUs grew just two per cent in the US and 15 per cent worldwide, Facebook's DAUs fell in the last quarter.