Snapchat's Monthly Active Users Cross 750 Million

Snapchat parent Snap has announced that it has hit a new milestone as its monthly active users (MAUs) have grown to more than 750 million.

Snapchat parent Snap has announced that it has hit a new milestone as its monthly active users (MAUs) have grown to more than 750 million. Snap, at its Investor Day, said that it expects Snapchat to reach over 1 billion people in the next two to three years.

It is pertinent to note that Meta-owned social networking giant Facebook has 2.96 billion monthly users and 2 billion daily active users (DAUs). Snap also noted recently that 375 million users hop into the app every day and that Snapchat's audience numbers are trending upwards.

According to the Snapchat parent, in over six months after launching, Snapchat+ has reached more than 2.5 million subscribers and an annual revenue run rate of over $100 million. In North America, we have grown to over 150 million monthly active users.

"Today, we're pleased to share that our community has now grown to over 750 million monthly active users. We reach more than 75 per cent of 13- to 34 year-olds in over 20 countries, with these countries representing over 50 per cent of the advertising market," Evan Spiegel, Co-founder and CEO of Snap, said in a statement.

"On average, over 5 billion Snaps are created every day, the best of which our community submits to Spotlight," he added.

The company further mentioned that "time spent per Spotlight viewer now meaningfully exceeds the time spent watching Friend Stories per Story viewer."

“Today, Snapchatters over 35 are connecting with Snapchat more than ever before, with both DAU and content time spent growth for this cohort outpacing overall DAU and content time spent growth. This supplements our strong retention of Snapchatters as they naturally ‘age with’ us, growing our reach into older demographics," said Jacob Andreou, SVP of Growth, Snap.

“We’ve built a large, growing, and engaged community in many of the most valuable geographies in the world, with a demographic that is difficult to reach elsewhere. We’ve done this by delivering durable value for our community and retaining them at high levels, and we still have a significant opportunity ahead to grow our community in both our core demographics and markets, and in newer ones.”