New Delhi: On the Koo App - which enables expression in multiple Indian languages, poetry - especially in Hindi - is witnessing immense momentum. Poets are unleashing their creativity through a whole host of shayari, ghazal, doha, nazm, sher and kavita.
Hindi is the most popular language on the made-in-India platform, with 50 percent of the conversations driven by Hindi. And, in Hindi, over half of the chatter that takes place is around poetry and literature - with users creating ballads and poems every day.
Koosters are leveraging the platform to emote succinctly through poetry - enhancing the cultural and linguistic heritage of their communities and increasing their reach. Since poetry promotes dialogue and conversations, poets and lyricists on Koo have witnessed a rise in their followership and engagement.
Writers and poets like Sheetal Jain and Sunita Sonu are celebrities on Koo, with a follower base of 500K-600K.
Sheetal Jain recently posted a poem on the platform
- पल ने कहा इक पल से...
इक पल के लिऐ
तुम_मेरे हो जाओ....
इक पल का साथ हो ऐसा....
हर पल तुम ही..
तुम याद आओ
The Koo App - which recently attained the milestone of 15 million downloads, is known to celebrate the richness and popularity of Hindi in India.
In September 2021, the multi-lingual platform organized India’s first-ever Hindi language festival - #KooHindiFest 2021 - which was launched by eminent singer Palash Sen. This festival witnessed over six lakh people from across 10 states participating enthusiastically, with poetry seeing great traction.