Nvidia RTX 40 Chips To Make Lives Of Content Creators & Video Editors Easier. Here's How

What sets RTX chips apart is their capacity for performing intricate calculations at remarkable speeds, particularly in generating realistic lighting, shadows, and reflections in videos.

Nvidia's new RTX40 chips have the potential to change the gaming world but, it does not stop at just that. These new chips will also enhance another segment and cater to its demands. In addition to the demand for high-end GPUs among enterprises and startups aiming to leverage artificial intelligence (AI) and run generative AI models, Nvidia is also targeting individual creators, gamers, photographers, and companies seeking enhanced productivity over general compute architecture.

Nvidia is offering its GeForce RTX 40 Series GPUs and providing validated Studio PCs through its system builder partners to these creators. According to the company, these solutions can improve the speed of creator applications such as Adobe Premiere Pro, Capcut, and DaVinci Resolve by two to four times compared to systems from other brands and previous-generation GPUs and CPUs.

Six Indian custom computer manufacturers are utilising various Nvidia RTX 40 chips to create systems designed to accelerate video editing through artificial intelligence.

What Makes This Chip So Unique?

What sets RTX chips apart is their capacity for performing intricate calculations at remarkable speeds, particularly in generating realistic lighting, shadows, and reflections in videos. This capability enhances the immersive quality of videos by making everything appear more lifelike and responsive to user interactions.

RTX chips can process vast amounts of visual data and complex calculations without experiencing any slowdown.

How Will It Be Priced Rightly?

When, Vishal Dhupar, managing director of Nvidia, South Asia, was asked how Nvidia will price it rightly, he responded by saying that Nvidia is ensuring that the right tools are available in India to help build its own intellectual properties (IPs) and become a sovereign state.

While talking about how it will impact the content creators positively, Dhupar said, "Creators and developers can improve the performance of their tools sometimes by up to 100 per cent. This means that by (leveraging our GPUs), they can reduce the cost of computing tools by that much within that time period. The performance will improve by two to four times”.