Netflix Begins Password-Sharing Crackdown In Over 100 Countries: All You Need To Know

Netflix has begun notifying its users via email about the limitations on account sharing in 103 countries and territories, including prominent markets like the United States, France, Germany, and Brazil.

Netflix has recently expanded its efforts to combat password sharing in multiple countries, including the United States. The streaming giant, with over 200 million users across the world, has implemented measures to restrict the sharing of accounts outside of the user's own household in an attempt to generate more revenue due to market saturation.

Netflix has begun notifying its users via email about the limitations on account sharing in 103 countries and territories, including prominent markets like the United States, France, Germany, and Brazil. The emails emphasise that a Netflix account should only be utilized within a single household. However, subscribers have the option to include additional members from outside their homes for an extra fee of $7.99 per month in the United States.

To ensure a smooth transition, members have the ability to transfer profiles, enabling them to retain their viewing history and personalized recommendations. Netflix aims to address the prevalent issue of account sharing, which it believes has impacted more than 100 million households worldwide. At present, the company boasts 232.5 million paying customers globally, as of March.

It is important to note that Netflix's new policies still allow for account sharing within the same household and permit usage on multiple devices while travelling. By implementing these measures, the streaming giant hopes to strike a balance between user convenience and maintaining profitability.

Here's what Netflix announced in its official US blog post on Tuesday:

"Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United States. 

A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are — at home, on the go, on holiday — and take advantage of new features like Transfer Profile and Manage Access and Devices.

We recognize that our members have many entertainment choices. It’s why we continue to invest heavily in a wide variety of new films and TV shows — so whatever your taste, mood or language and whoever you’re watching with, there’s always something satisfying to watch on Netflix."