Explained: Everything About Netflix's New Ad Supported Plan That Is Rolling Out In November

In a bid to attract more users, streaming giant Netflix has said it is introducing the long-awaited ad-supported streaming plan at a price of almost $7 per month.

In a bid to attract more users, streaming giant Netflix has said it is introducing the long-awaited ad-supported streaming plan at a price of almost $7 per month in November, the media has reported. Netflix had indicated that it would roll out cheaper advertising-supporter tiers after it lost a significant number of subscribers in the first half of the year.

All about Netflix's new Basic with Ads plan

Netflix is calling its new ad-supported plan Basic with Ads, and it is rolling out next month, specifically on November 1 in countries including Canada and on November 3, in the US and the UK. To compare, the upcoming ad-supported plan's cost is $6.99 for the “Basic with Ads” plan and it costs $3 less than Netflix’s lowest-priced tier that does not have advertisements.

"In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. Starting in November, signing up will be easy — visit Netflix.com, and register with your email, date of birth, and gender to get started," the company said in a statement.

Netflix will roll out the ad-supported plan in 12 countries over 10 days, including the US, Germany, Japan, Brazil and Korea. At launch, the ads will be 15 or 30 seconds in length and will play before and during shows and films. Video quality will be offered at up to 720p/HD for both Netflix's Basic with Ads and Basic plans.

The length of the ads will be an average of 4-5 minutes of ads per hour and a limited number of movies and TV shows won't be available due to licensing restrictions, which Netlfix is working on and there will be no ability to download titles, the company said.

"Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience," Netflix said.

"We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan. While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time," the company added.