Mark Zuckerberg, CEO of Meta has announced that the social networking giant is working towards building Artificial Intelligence (AI) tools for its apps like Instagram, WhatsApp and Facebook Messenger. The company now has a product team that is dedicated to building tools powered by AI.
"We're creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area. We're starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products. In the short term, we'll focus on building creative and expressive tools," Zuckerberg wrote on his Facebook page.
The company may also include “AI personas” that would be aimed to help people in “various ways” in addition to new AI tools across Meta's apps and services.
According to a report by Axios, the AI product team at Mera will be spearheaded by Ahmad Al-Dahle, who is the vice president of AI and machine learning. he was earlier with Apple’s special product group.
"Over the longer term, we'll focus on developing AI personas that can help people in a variety of ways. We're exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences. We have a lot of foundational work to do before getting to the really futuristic experiences, but I'm excited about all of the new things we'll build along the way," the Meta CEO added.
This announcement from the company comes days after Zuckerberg announced the launch of a new state-of-the-art AI large language model called ‘LLaMA’ designed to help researchers advance their work. The model called Large Language Model Meta AI (LLaMA), is intended to help scientists and engineers explore a
pplications for AI such as answering questions and summarizing documents.
This comes as multiple big tech companies are throwing their hats into AI technology. After the release of Microsoft-backed OpenAI's ChatGPT late last year, tech giants like Alphabet Inc. and China's Baidu Ltd. are also promoting their own products.