India’s multilingual micro-blogging platform, Koo has emerged as the world's second-largest micro-blogging platform, with a significant increase in users, time spent and user engagement, the company has claimed. Launched in March 2020, the platform recently clocked 50 million downloads and has seen an upward trajectory in terms of growth.
Koo is an Indian microblog competing with other global platforms such as Twitter, Gettr, Truth Social, Mastodon, Parler and stands second (after Twitter) in terms of user downloads, the company claimed.
Currently, Koo is available in 10 languages and has users from over 100countries, including the US, the UK, Singapore, Canada, Nigeria, UAE, Algeria, Nepal, Iran and India. Since the launch, Koo has granted over 7,500 yellow ticks of eminence and a lakh of green self-verification ticks to increase transparency and credibility on the platform.
"We are overwhelmed by the response we have received from our users and are happy to share that today, we are the second largest microblog in the world within just 2.5 years of our existence. Since the launch, our users have believed in us. Not only have they given us the opportunity to grow and drive digital expression in regional languages, but have grown with us by engaging in meaningful conversations on the platform. This is true empowerment for the common citizen. We will continue to invest in our product with a user-first mindset and further drive digital independence for users in India and across the world. Till now we have been available in many countries, but now we are happy to invite a larger global audience to our platform and enjoy a more immersive experience," Aprameya Radhakrishna, CEO and Co-founder, Koo, said in a statement.
Mayank Bidawatka, Co-founder, Koo, said: "Today, Koo is the second largest micro-blog in the world. Given the changes happening in the micro-blogging landscape globally, we are looking to expand our wings to geographies where fundamental rights are being charged for. We believe that such fundamental tools on the internet should not come at a cost. Connecting and communicating with each other in a secure manner or proving your identity is a fundamental right. Koo has always provided a free yellow eminence tick to eminent personalities, and a simple self-verification tool to every citizen and will continue to do so. We are very excited about inviting a larger global audience to this proudly ‘Made in India’ product.”
Being an inclusive platform that is built around a language-first approach, Koo’s mission is to connect like-minded users in the language of their choice. Features like Multi-Language Kooing (MLK), language keyboard, topics in 10 languages, language translations, edit functionality, multiple profile pictures and voluntary self-verification make the platform unique and provide its users freedom to engage in meaningful conversations. In the near future, the platform aims to further announce product features as part of its continuous effort to enhance the user experience.