New Delhi: Consumer technology company Nothing, founded by former OnePlus co-founder Carl Pei, has found backers in famed celebrities like filmmaker Karan Johar, fashion designer Sabyasachi Mukherjee, former cricketer Yuvraj Singh, digital content creator Ranveer Allabadia and singer Jasleen Royal.
According to London-based Nothing, Mukherjee, Johar and Singh had joined its investment round announced last month.
"The market is overdue for a new player to bring passion back to the field of consumer tech; one that celebrates artistry and hopes to organise our digital life in one connected space," Manu Sharma, Vice-President and General Manager, Nothing India, said in a statement.
"We are excited to reveal the names of some of the strategic and private investors who have joined us on our Nothing journey from India. This also includes digital content creator and entrepreneur Ranveer Allabadia and Bollywood and independent music composer and singer Jasleen Royal," Sharma added.
Earlier in October, the company had announced the completion of a Series A extension of $50 million from strategic and private investors and collaborated with chip-maker Qualcomm to power its upcoming products.
Nothing had launched its first product, ear (1) TWS earbuds, for Rs 5,999 in August and within two months, it shipped over 100,000 units.
Nothing is a privately-held company with backing from ndian entrepreneur and founder of CRED, Kunal Shah, GV (formerly Google Ventures) and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).