New Delhi: Popular photo-sharing app Instagram is rolling out the ability of product tagging for all users in the US. The feature will roll out to everyone over the next few months. Business owners on Instagram will receive a notification when a user on the platform tags a product of theirs -- they will also be able to see tagged content on their profile in one place.
Over the last few years, Instagram has gradually shifted towards selling products right from within the app and the latest update may make it more so that users can more easily identify products featured in photos and video posts, as well as stories.
The app plans to eventually add Reels into the mix. To tag a product, users will first need to tag the brand of the item. After creating the post and making necessary adjustments, tag a brand using the "Tag people" option. Then, users should see "tag products". From here, users tap on a product in their image and select a product from the brand's list of items. Others will be able to tap on a product and purchase it through a trackable link or directly from the app.
Instagram is testing an affiliate program with select creators to potentially earn from sales they convert, a GSMArena report said. Businesses will be able to see their products are tagged and can choose whether those tags appear on the "tagged tab". A business may also disable tags from appearing as well.
Meanwhile, earlier in February, Instagram announced it was rolling out a feature that would let users delete content in bulk. The feature is being rolled out with an aim to make it easier for Instagram users to erase comments, posts and other activities in a bulk. The Meta (formerly Facebook) owned company had introduced the feature under its Safer Internet Day initiatives.