Meta-owned Instagram has been releasing new updates in the past few months to enhance the overall user experience and the social media platform is at it again with a fresh update. Instagram has announced that users will now be able to upload up to 20 videos and photos in a single grid carousel post on their accounts. Till now, Instagram used to limit the number of posts and videos in a single grid carousel to just 10 but now it is going to double. This new feature is now rolling out for users globally, including India.
Instagram, while sharing this update said, “The update comes as people look for easier ways to express themselves on Instagram and share more fun content with their friends - just in time for end-of-summer ‘photo dumps.’”
The Meta-owned platform while informing users on X about this new feature wrote, “Now you can add up to 20 pics or videos to a photo dump. That means more space to share your summer highlights”
The carousel post feature was introduced by the social media platform back in 2017, and since then, it has also rolled out a new feature where users can add music to this grid post.
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Instagram Focuses On Views Now
Instagram recently announced that it will now streamline its performance metrics and make 'views' the primary measurement across all content formats. Instagram chief Adam Mosseri in a post said, “Historically we’ve shown different metrics for Reels vs. other posts, but we want to evolve this so it’s easier to understand how your content is doing regardless of the format.”
He stressed on the difference between 'reach' and 'views'. He stated that a single user can contribute multiple views to a piece of content. Mosseri also recommended monitoring 'sends per reach' as a key indicator of content performance. He added, “Both are probably the most important metrics for anybody trying to understand how their content is doing on Instagram.”
By combining metrics and emphasising key insights, Instagram seeks to give creators a more cohesive and in-depth view of how their content is performing across different formats.