New Delhi: Intending to simplify digital payments, at the Google For India 2021 event, the search engine behemoth on Thursday announced an industry-first feature and also a first for Google globally -- the option of Hinglish -- a conversational hybrid of Hindi and English -- on Google Pay payments app. The Hinglish option will be available on Google Pay starting next year. The introduction of Hinglish is the company's attempt to make these interactions more intuitive and natural via Google Pay.


Google India announced the upcoming launch of the speech-to-text feature, which will allow users to use voice input to pay directly to another user’s bank account. They can voice account numbers in Hindi or English into the app to enter the account number, which is then confirmed with the sender before initiating the payment.


“With over 10 million merchants now on Google Pay for Business, and many more joining the fold of digital payments every day, we are making it easy for merchants and micro-entrepreneurs to create an online presence directly from the Google Pay for business app," said Ambarish Kenghe, Vice President, Product Management, Google Pay while speaking about Google Pay’s focus in India.


The coming months will see MyShop and other features go live on Google Pay.


With more than 15 billion transactions on an annual basis, Google Pay now supports the ability to split an expense using the Group feature, said the VP for Google Pay. The key feature was announced to mirror how people interact with money is Bill Split, which will help users split and settle shared expenses.


Google Pay is also getting a My Shop feature that will allow small store merchants to showcase the entire inventory from the Google Pay app itself.


"With the launch of MyShop -- merchants will be able to effortlessly build a storefront where they will be able to add images, descriptions of their products, and prices in an easy and intuitive way, then share the link, through their Business Profile, across Google surfaces and beyond Google on social media," Kenghe added.