Samsung Plans To Cut Smartphone Shipments By 13%. Here's Why

South Korean tech major Samsung has become the next victim of declining global smartphone shipments and it has decided to cut its smartphone shipments in 2023 by 13 per cent.

South Korean tech major Samsung has become the next victim of declining global smartphone shipments and it has decided to cut its smartphone shipments in 2023 by 13 per cent, the media has reported. The tech giant's plan is to reduce its smartphone shipments by 13 per cent which is roughly 30 million units, says a report by Taiwanese publication Taiwan Economic Daily (via ITHome).

Samsung has also been hit by the cooling down demand for smartphones, weak economic outlook and supply chain issues due to Covid-19. Even as Samsung was able to increase its market share in terms of shipments in the third quarter (Q3) of this year compared to the previous quarter, Q2, 2022, the handset maker witnessed an overall decline of around eight per cent when compared year-on-year (YoY), the report added.

A recent report suggested that the company was expected to sell 270 million smartphones next year with focus on its foldable devices. The estimate of 260 million units sold in 2022 was around 10 million more than the last year, and the company wanted to increase that by 10 million next year. The company was concentrating on foldables in order to achieve this goal because it could increase profitability as opposed to just sheer sales volumes overall.

Meanwhile, Samsung's upcoming flagship Galaxy S23 series is likely to launch in February 2023 and a key highlight of the lineup will be the Galaxy S23 Ultra which is likely to launch with a 200MP primary camera. Initial leaks and rumours suggest that Samsung Galaxy S23 Ultra's 200MP camera may be better than the 200MP camera found in Xiaomi 12T Pro, for example. According to famed leakster Ice Universe, the 200MP camera in the Galaxy S23 may be the "best the world has ever seen".

According to the new leak, the Galaxy S23 Ultra's behemoth of a sensor may mean better high-resolution images as well as better improvements in some key areas and much improved low-light photography and videography. This would also result in the biggest camera improvement Samsung has brought to its flagship cameras in years.