If you've been considering to purchase the flagship Samsung Galaxy S23 Ultra, now is the right moment to do so. The Galaxy S23 Ultra is currently priced at Rs 74,999 on e-commerce site Flipkart, thanks to the massive price cut it got ahead od the official unveiling of the Galaxy S24 series on January 17. The base variant of the S23 Ultra, initially listed for Rs 99,999, has got an instant discount of Rs 25,000 for prepaid payments using any debit or credit card, which means it is ow available at a reduced price of Rs 74,999.


Please be aware that the price cut appears to applicable exclusively to the base variant of last year's Galaxy S23 Ultra, featuring 12GB of RAM and 256GB of onbard storage. Also, the offer is restricted to specific pin codes acorss the country. On e-commerce site Amazon India, the identical smartphone is priced at approximately Rs 95,000 with broader availability. Additionally, Samsung has recently announced a flat Rs 10,000 price reduction on both the Galaxy S23 and the Galaxy S23+.


Earlier this week, the South Korean tech giant notably reduced prices of its soon-to-be previous-generation flagships -- Galaxy S23 and Samsung Galaxy S23+ -- in India. These revised prices are now reflected on various platforms, including the official Samsung online store, as well as popular retailers such as Amazon and Flipkart, showcasing a noteworthy reduction of Rs 10,000 from their original price tags.


These updated price points are visible on key platforms such as the Samsung online store, Amazon India, and Flipkart. This strategic reduction in prices aligns with Samsung's past practices, where the company tends to slash prices of previous flagship models following the introduction of new iterations.


Scheduled for January 17, Samsung's much-awaited launch of the flagship Galaxy S24 series will be unveiled soon.


Samsung's flagship Unpacked 2024 event is barely a week away. This annual event will take place at the SAP Center in San Jose, California. This years first Unpacked event will showcase the company's newest Galaxy device lineup. This flagship launch event is anticipated to be notably distinct from its predecessors.