Mumbai: Samsung on Tuesday opened its premium store, Samsung BKC, in Mumbai. The South Korean tech giant is giving head-on competition to rival Apple as the premium brick-and-mortar store is strategically located within 2 kilometres from Apple BKC, in the bustling Bandra Kurla Complex. Samsung BKC spans 8,000 sq ft and offers curated experiences and real-life scenarios to showcase Samsung's premium lineup of smartphones, televisions, refrigerators and washing machines, among others.
Samsung BKC caters to premium consumers and tech enthusiasts, providing a comprehensive showcase of Samsung's latest AI experiences. From 'AI for All' in consumer electronics to 'Galaxy AI' for mobile devices, the experience store aims to bring together cutting-edge technologies under one roof.
Starting January 23, prospective buyers can explore and pre-book the new Samsung Galaxy S24 lineup at Samsung BKC store.
Samsung BKC features a Hobby Room, offering a mobile gaming experience on an 85-inch 8K QLED TV, along with the company's professional gaming monitors and laptops. There is a Home Office section in the flagship store that provides big screens, smart monitors and Galaxy Buds for efficient communication. In the Home Atelier area, buyers can see the transformative power of Samsung technology, converting homes into art galleries or yoga studios.
At the heart of the store, is the Mobile Zone which houses Samsung's flagship Galaxy devices, including the Galaxy Z series and Galaxy S series. The latest latest Galaxy S24 series, along with flagship tablets, laptops and wearables are showcased here.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about. We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology,” JB Park, President and CEO, Samsung Southwest Asia, said in a press statement.