Oppo Plans Rolling Out Custom AI Capabilities For Indian Market: Report

Smartphone OEM Oppo intends to customise AI functionalities to better suit the preferences and needs of Indian users.

A top international executive from handset maker Oppo has revealed plans to tailor and adapt artificial intelligence (AI) capabilities locally for the Indian market. The company aims to enhance the AI experience for its users in the country. The executive also noted that Oppo has observed significant interest from Indian consumers in AI-powered features across various price points in their smartphone lineup, says a report by Economic Times (ET).

The smartphone OEM intends to customise AI functionalities to better suit the preferences and needs of Indian users, recognising the importance of localisation in this rapidly evolving technological landscape. This move reflects Oppo's commitment to providing relevant and advanced AI features to its customer base in India, regardless of the price segment of the device, the report further added.

"Globally, each region has distinct characteristics, so we analyse trends and gaps, then optimise based on different usage patterns. In India, our primary focus was on customising AI features to cater to various price segments, enhancing user experiences through AI-powered imaging, productivity, and efficiency tools, and ensuring accessibility for all users,” the ET report quoted Peter Dohyung Lee, Head of Product Strategy, Oppo, as saying.

Meanwhile, Oppo recently launched the Reno 12 series in India. The Reno 12 starts at a price tag of Rs 32,999 for its configuration featuring 8GB of RAM and 256GB of internal storage. Its pricier sibling, the Reno 12 Pro, comes in two variants: a 12GB RAM and 256GB storage option priced at Rs 36,999, and a higher-capacity model with 12GB RAM and 512GB storage, which retails for Rs 40,999.

This tiered pricing strategy caters to different needs and budgets within the mid-range smartphone segment.

Oppo Reno 12, Reno 12 Pro Availability

The Oppo Reno 12 is set to hit the market on July 25, with its sibling, the Reno 12 Pro, is arriving slightly earlier on July 18. Prospective buyers will have multiple purchasing options, as both models will be obtainable through e-commerce platform Flipkart, Oppo's official online shop and other brick-and-mortar retail stores across the country.

Oppo Reno 12 Pro, Reno 12 Specs And Features

The Oppo Reno 12 has a spacious 6.7-inch OLED display, offering Full HD+ clarity with a resolution of 2412×1080 pixels. This screen can achieve an impressive peak brightness of 1200 nits, ensuring clear visibility even in bright outdoor conditions. For durability, the Reno 12 is equipped with Corning Gorilla Glass 7i. In contrast, its more premium sibling, the Reno 12 Pro, benefits from the enhanced protection of Gorilla Glass Victus 2, providing even greater resistance to scratches and impacts.

The Reno 12 and 12 Pro both feature MediaTek's Dimensity 7300 chipset, a processor built on an advanced 4nm manufacturing process. This chip works in tandem with the Mali-G615 MC2 graphics unit to deliver smooth performance. The Pro model offers more generous memory options, supporting up to 12GB of LPDDR4x RAM and a maximum of 512GB USF 3.1 storage.

Users can further expand the Pro's storage capacity to 1TB using a microSD card. In comparison, the standard Reno 12 comes with a more modest 8GB of RAM and tops out at 512GB of internal storage, catering to users with less demanding storage needs.