OnePlus Experience Store Comes Up In Bengaluru As Offline Competition Heats Up

This comes at a time when major smartphone makers are betting big on offline expansion.

Handset maker OnePlus on Monday unveiled its new OnePlus Experience Store in Bengaluru that spans 1711 square feet. The new OnePlus Experience Store is located at the Forum Mall in Bengaluru. This comes at a time when major smartphone makers are betting big on offline expansion. London-based Nothing opened its first exclusive service central in Bengaluru last week, ahead of Nothing Phone (2)'s launch.

The new OnePlus Experience Store showcases OnePlus’ entire product ecosystem, which includes its premium flagship smartphones, popular Nord devices, OnePlus TVs, OnePlus monitors, and hearables, among others. The new store claims to offer a unique shopping environment for the community members to experience and buy the recently launched OnePlus 11 as well as the new OnePlus Pad (read our review here).

“We are thrilled to launch our new OnePlus Experience Store in Bengaluru, a city known for its bustling tech hub and home to one of our most vibrant communities in India,” said a senior spokesperson, OnePlus India.

“This store launch is a testament to our dedication to providing exceptional customer experiences and ensuring that our innovative, premium products are readily available to consumers across India. We look forward to offering an unparalleled retail user experience to our community.”

Last month, OnePlus' new experience store, which is a Mercedes bus was announced, carrying a range of OnePlus products, including the OnePlus 11 Concept, originally unveiled at the Mobile World Congress (MWC) 2023, the flagship OnePlus 11 lineup, and the new OnePlus Pad, among others. South Korean tech giant Samsung is also set to open new "Experiential" stores, in a bid to expand its offline footprint in the country. Apple is also likely to open three more exclusive offline stores in India. The tech giant opened its first official stores in India in Mumbai's BKC and New Delhi's Saket in April.