Made-in-India micro-blogging platform Koo has emerged as the hottest social media brand across the Asia Pacific (APAC) region in a report created by US-based products analytics firm Amplitude. The Product Report 2021 has ranked the Koo App - which enables self-expression in native languages - as No.3 in the list of the next 5 Hottest Digital Products from APAC.
The other brands listed in the report are fintech firms and recruitment products. Koo is also one of the only two brands from India (CoinDCX being the other), to find a mention in the prestigious report.
The data from Amplitude’s Behavioral Graph showcases the hottest emerging digital products from around the world that shape our digital lives. The report describes the Koo App as a “social media platform with a unique differentiator for its primarily Indian user base”. It further states that Koo is “poised to become the social media platform of choice for a community that’s more than 1 billion strong.”
As a multi-lingual micro-blogging platform, the Koo App has garnered over 15 million users in the short span of 20 months since its launch in March 2020 and provides its offerings across nine Indian languages. Backed by robust technologies and innovative language translation features, Koo is expected to cross 100 million downloads in the next year.
The Amplitude report has tapped ‘quickly growing products’ and analyzed aggregated monthly user data to identify companies that can become the ‘next household names’. Amplitude has specifically considered companies that are defined by their rich digital experience and those that showcased exponential growth in the total number of monthly active users over a 13-month period from June 2020 to June 2021.