India To Get Its First Apple Official Store In Mumbai, Here's The First Look Of 'Apple BKC'

Apple on Wednesday revealed the look of its first official store in India, after months of trying to expand its retail base in the world's fastest-growing smartphone markets.

Apple on Wednesday revealed the look of its first official store in India, after months of trying to expand its retail base in the world's fastest-growing smartphone markets. The country's first Apple Store will open at Jio World Drive Mall in its financial capital Mumbai this month. India's first Apple retail store will be called 'Apple BKC'. 

Apple BKC is located inside the Jio World Drive Mall at Bandra Kurla Complex, from where it gets the BKC in its name.

"Inspired by the iconic Kaali Peeli taxi art unique to Mumbai, the Apple BKC creative includes colourful interpretations of the decals combined with many Apple products and services that will be available for our customers to discover. The creative for the store features a bright welcome to people passing by with the classic Apple greeting 'Hello Mumbai'," the company said.

To mark the celebration of the opening of the new store, enthusiasts can download the new Apple BKC wallpaper and move to the sounds of Mumbai with a specially curated playlist on Apple Music. 

The opening of BKC Apple is a milestone for the world's most valuable tech firm as its retail push in India will up the competition in the premium smartphone segment. Apple's brick-and-mortar retail footprint so far was limited to resellers only. To recall, Samsung inaugurated its biggest retail store in north India in Connaught Place, New Delhi in January. The new offline store became the first one from the South Korean tech giant in north India and will house smartphones, smartwatches, TWS earbuds, accessories, tablets as well as appliances.

It should be noted that Cupertino, California-headquartered Apple has more than 500 stores in major cities globally, including London, New York, Dubai, and Tokyo.

Apple CEO Tim Cook recently said that the tech giant has set an all-time revenue record for the Indian market. “We set a quarterly revenue record and grew very strong double digits year over year and so we feel very good about how we performed," Cook had said in February.

The Cupertino, California-based tech giant has sold 2 million iPhones in the country in the fourth quarter (holiday quarter) last year, thus, registering 18 per cent growth (QoQ) for its flagship device.