Apple-Owned Beats Forays Into India's Audio Market With Solo Buds, Solo 4 And Pill Speaker

Beats, the renowned audio brand owned by Apple, has entered the Indian market by introducing three audio devices.

Beats, the renowned audio brand owned by Apple, has entered the Indian market by introducing three audio devices. The company has unveiled the Beats Solo Buds wireless earphones, Beats Solo 4 on-ear headphones, and the Beats Pill Bluetooth speaker. These premium audio offerings are now available for pre-order via Apple's official website in India, with general availability slated to begin on September 4. The launch marks Beats' intent to expanding its presence in the  Indian market, which is dominated by Sony, Sennheiser, and others. Each product in this new lineup brings its own set of innovative features and advancements in audio technology.

"Beats Solo Buds, Beats Solo 4, and Beats Pill deliver remarkable sound performance, battery life, and dual compatibility for both Apple and Android devices," said Oliver Schusser, Apple's vice president of Apple Music and Beats.

"We are thrilled to be bringing our latest premium product offerings to India, a country with such a rich culture and diversity driven by the youth."

Beats Solo Buds, Beats Solo 4 And Beats Pill Speaker Specs, Price And More

The Beats Solo Buds represent a leap forward in true wireless earphone technology. Housed in the company's most compact case to date, these earbuds boast an ergonomic design featuring nozzles and laser-cut vents. This thoughtful engineering not only enhances audio performance but also ensures a comfortable fit for extended listening sessions. At the heart of the Solo Buds is a dual-layer transducer, which Beats claims significantly reduces micro-distortions for clearer sound reproduction.

For those who frequently use their earbuds for calls, the Solo Buds come equipped with custom-designed microphones. These are powered by sophisticated noise-learning algorithms to deliver crystal-clear voice quality. Battery life is impressive, with Beats claiming up to 18 hours of playback time on a single charge. The earbuds also feature quick charging capabilities for added convenience.

Additional features of the Solo Buds include seamless one-touch pairing and compatibility with both Apple's Find My and Android's Find My Device services. The Beats Solo Buds are priced at Rs 6,900 and come in four stylish colours: Matte Black, Storm Gray, Arctic Purple, and Transparent Red.

Moving on to the Beats Solo 4, these on-ear headphones offer a perfect blend of style, comfort, and advanced audio technology. With a lightweight construction of just 217g, the Solo 4 features a flex-grip headband and plush on-ear cushions designed for long-lasting comfort. The audio quality is powered by 40mm transducers that work to reduce latency and distortion, resulting in high-fidelity acoustics. One of the standout features is the support for Spatial Audio with dynamic head tracking, offering an immersive listening experience.

Like the Solo Buds, the Solo 4 headphones are equipped with microphones enhanced by intelligent noise-learning algorithms for superior call quality. Battery life is a standout feature, with Beats claiming up to 50 hours of playback time. A quick charge function provides five hours of listening time from just a 10-minute charge. The Beats Solo 4 is priced at Rs 22,900 and is available in three elegant colours: Matte Black, Slate Blue, and Cloud Pink.

Completing the trio is the reimagined Beats Pill Bluetooth speaker. This portable powerhouse has undergone significant engineering improvements, including a re-engineered woofer and the introduction of radial ribbing. These enhancements result in upgraded acoustics, room-filling sound, and improved bass response. The speaker's design includes a 20-degree upward tilt, a feature that optimises sound projection and minimises reflection.

For those seeking an even more expansive audio experience, users can pair two Beats Pill speakers in either Amplify or Stereo modes. The new Pill is 10 per cent lighter than its predecessor and comes with practical additions like a removable lanyard cable and a soft-grip silicone backing. Durability is also a key feature, with the speaker boasting an IP67 rating for resistance against dust and water. Battery performance is impressive, with Beats claiming 24 hours of playback time and a quick charge feature that provides 2 hours of music from a 10-minute charge. The Beats Pill is priced at Rs 16,900 and comes in three sophisticated colours: Matte Black, Statement Red, and Champagne Gold.