Apple 'Glowtime' Event: Apple has officially confirmed its highly anticipated September launch event, scheduled for Monday, September 9, at the company's headquarters in Cupertino, California. The event, marked by the tagline "It's Glowtime," hints at a focus on Apple's advancements in artificial intelligence. The tech giant is expected to unveil a range of new products, including the iPhone 16 series, new Apple Watch models, and updated AirPods. Significant software updates, such as iOS 18, iPadOS 18, watchOS 11, macOS Sequoia, and tvOS 18, are also likely to be showcased.


Apple 'Glowtime' Event: What To Expect


iPhone 16 Series to Headline


The centrepiece of Apple’s September event will be the introduction of the iPhone 16 lineup, featuring the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.


These models are expected to offer incremental upgrades, such as a new ‘Capture’ button across all variants and the addition of the Action button to the standard models. The latest iPhone series will also feature updated chipsets and new colour options.


Apple Intelligence AI Suite


A significant highlight of the event is anticipated to be the introduction of Apple Intelligence, a new suite of AI-powered features first teased at the Worldwide Developers Conference (WWDC) 2024.


This AI suite is expected to enhance Siri, provide advanced text summarisation, writing assistance, and support generative image creation.


While there is speculation that the rollout of Apple Intelligence might be delayed until after iOS 18 is launched, an official release timeline may be disclosed during the event.


New Software Updates: iOS 18 and More


Apple is set to introduce a series of software updates, including iOS 18, which will bring enhancements to apps like Messages, Photos, Maps, and Wallet. iOS 18 will be compatible with devices using the A12 Bionic chipset or newer, such as the iPhone XS.


Alongside iOS 18, updates to iPadOS 18, watchOS 11, macOS Sequoia, and tvOS 18 are also expected.


New Apple Watch Models on the Horizon


The Apple Watch lineup is expected to expand with the introduction of the Apple Watch 10 and Apple Watch Ultra 3. Rumoured features include updated processors, larger screens, and additional size options.


There is also speculation about the release of a budget-friendly plastic version of the Apple Watch SE.


Updated AirPods Could Be Announced


While major revisions to the AirPods Pro and AirPods Max are unlikely, Apple may introduce new entry-level and mid-range AirPods models.


Expected improvements include better noise cancellation, enhanced ergonomics, and new listening modes.


What Not to Expect: iPhone Slim, New iPads, and MacBooks


Contrary to some rumours, the much-anticipated ultra-thin iPhone Air is not expected to make its debut at this event, with sources suggesting a 2025 release. Similarly, new iPads and MacBooks are unlikely to be part of the September lineup. The next generation of MacBooks, featuring M4 processors, is anticipated for an October reveal.


Apple's September event is poised to provide an in-depth look at the company's latest hardware and software developments, reinforcing its tradition of significant product announcements as it approaches the end of the year.