Apple performed significantly well in the June quarter and CEO Tim Cook attributed this success to the new revenue records in India and other regions. Cook in the earnings call after the Q3 results announcement said, “Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 per cent from a year ago, and better than we had expected… We also set quarterly revenue records in more than twenty four countries and regions, including Canada, Mexico, France, Germany, the UK, India, Indonesia, the Philippines, and Thailand. And we set an all-time revenue record in services, which grew 14 per cent.”


He added, “During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system that puts powerful, private generative AI models at the core of iPhone, iPad, and Mac. We very much look forward to sharing these tools with our users, and we continue to invest significantly in the innovations that will enrich our customers’ lives while leading with the values that drive our work."


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Mac Generates $7 Billion In Revenue


Senior Vice President and Chief Financial Officer, Luca Maestri, in the earnings call, said that Mac generated $7 billion in revenue, up 2 per cent year-over-year, driven by the MacBook Air powered by the M3 chip. He said, “We saw particularly strong performance in our emerging markets, with June quarter records for Mac in Latin America, India, and South Asia.”


On a different note, Apple's iPhone sales declined by about 1 per cent to $39.29 billion during the reported quarter from $39.66 billion a year ago.


Tim Cook emphasised Apple Intelligence during the call and said that he “remains incredibly optimistic about the extraordinary possibilities of AI and its ability to enrich customers’ lives”.


He added, “We will continue to make significant investments in this technology and dedicate ourselves to the innovation that will unlock its full potential. With each innovation, we’re unlocking new ways of working, new ways of learning, and new ways of tapping into the unlimited promise of human potential. We are doing that across every product and every service.”