Known for its rich historical heritage, vibrant culture, and unique culinary and fashion experiences, Punjab has always been a sought-after destination for travellers around the world. From ancient temples and sacred shrines to lush green landscapes, Punjab captures the hearts of both tourists and devotees year-round. Now, with Chief Minister Bhagwant Singh Maan’s dedicated efforts, Punjab is setting itself apart as an exceptional travel destination on the global map.
A Tourism Transformation Underway
The Maan government has been tirelessly working to develop Punjab’s historical and religious landmarks, welcoming a broader wave of tourism and reverence. With events like the Punjab Tourism Summit and Travel Mart, Punjab’s charm and attractions are being showcased to a global audience. Not only is this boosting tourism, but it’s also paving the way for economic growth, helping local youth find new employment opportunities. Last year alone, over 2 Crore tourists visited Punjab—a number set to rise as the state gears up with innovative strategies for tourism expansion.
Celebrating Punjab’s Spirit: “Rangla Punjab” Fairs and Festivals
In an endeavour to celebrate and promote the essence of Punjab’s culture and literary heritage, the Maan government has introduced "Rangla Punjab" fairs across various districts. These vibrant events showcase Punjab’s rich traditions, lively performances, and thriving heritage, allowing tourists to immerse themselves in the spirited culture that makes Punjab unique.
An Adventure Destination in the Making
The Maan government has sanctioned a comprehensive policy for water adventure tourism, creating a thrilling new avenue for travellers. By developing water sports facilities, Punjab is transforming into a hub for adventure enthusiasts. With 166 crore INR allocated for tourism development in the current fiscal year, Punjab’s scenic rivers and water bodies are set to become major attractions, giving travellers a fresh reason to explore the state.
Embracing Eco-Tourism with Punjab’s Natural Wonders
To preserve and promote Punjab’s beautiful natural landscapes, the Maan government has taken strides in eco-tourism. With a 25 crore INR project aimed at developing eco-tourism activities in various wildlife areas and Birs (forest patches), Punjab is offering visitors a chance to connect with nature responsibly. Whether it’s trekking through wildlife habitats or simply unwinding in lush surroundings, eco-tourism is creating sustainable travel opportunities in the state.
Ranjit Sagar Dam: A World-Class Destination in the Making
Punjab’s crown jewel, the Ranjit Sagar Dam in Pathankot, is on its way to becoming a world-class tourism site. The government is committed to transforming this beautiful spot into a premier travel destination. From boat rides to panoramic views, the dam promises visitors an experience like no other.
Building Punjab’s Tourism Brand
To solidify Punjab’s reputation as a top travel destination, the Maan government has allocated 30 crore INR for branding initiatives. This investment will enhance the visibility of Punjab’s tourism hotspots and further elevate the state’s status as a must-visit destination.
From supporting economic development to preserving culture and nature, the Maan government is committed to making Punjab shine on the global tourism map. With each initiative, Punjab’s journey to becoming a tourism hub is well underway, promising tourists an unforgettable experience filled with history, adventure, and culture.