In an effort to raise awareness about cancer, particularly breast cancer, a public talk titled "Let's Talk About Cancer" was organised at the Police Lines in Ludhiana, Punjab on Friday (October 6). The event, which emphasised the importance of early detection with the theme "Catch it in time, beat it every time early detection matters," also featured a free medical checkup and breast cancer screening camp, according to a press release issued by the state government. 


Medical professionals from the Dayanand Medical College and Hospital (DMCH), Ludhiana, spearheaded the health assessments, with a significant focus on the women police personnel who constituted the majority of attendees, it said. 


According to the statement, the event was hosted by the Krishna Pran Breast Cancer Care Charitable Trust (KPBCCT), a trust run by Rajya Sabha Member of Parliament Sanjeev Arora, in association with the Vice President of the DMCH Managing Society. KPBCCT is dedicated to organising mass awareness events throughout the month of October, coinciding with Breast Cancer Awareness Month observed globally.


During his address, Sanjeev Arora shared a personal connection to the cause, recounting his mother's tragic battle with late-detected breast cancer, which led him to establish an NGO committed to raising awareness about the disease, as per the statement. Arora stressed that while cancer is a formidable adversary, early detection could lead to successful treatment. He underscored the vital role of self-detection and urged attendees to spread awareness to save precious lives.


High-ranking officials including Mandeep S Sidhu, Commissioner of Police, Ludhiana, Dr Sandeep Puri, Principal of DMCH, and Dr GS Brar, Dr Suman Puri, and Dr Sandhya Sood of Ludhiana, lauded Arora's altruistic efforts and emphasized the importance of self-detection in battling breast cancer.


Arora highlighted that breast cancer can affect not only women but also some men, particularly those who are obese.


He elaborated on KPBCCT's mission to adopt and support cancer patients throughout their lifetimes. To this end, the trust has already adopted over 250 cancer patients, with ongoing efforts to extend its assistance.


In a significant announcement, Arora disclosed that he had pledged to provide free treatment worth Rs 1.5 lakh each to 100 cancer patients annually, effectively doubling the assistance available under the Mukh Mantri Cancer Rahat Kosh. This generous contribution aims to ensure that patients receive treatment worth a total of Rs 3 lakhs, alleviating the financial burden associated with cancer care, the statement said. 


Arora acknowledged the exorbitant medical expenses associated with cancer treatment in India and urged individuals to consider obtaining insurance coverage to prepare for unforeseen circumstances. He reaffirmed his unwavering commitment to working for the benefit of cancer patients, especially those battling breast cancer, while simultaneously championing mass awareness initiatives, it said.


According to the statement, the event witnessed the presence of several distinguished individuals, including Dhanpreet Kaur (DIG Ludhiana range), Saumya Mishra (JCP), Rupinder Singh (DCP HQ), Rupinder Kaur Bhatti (ADCP HQ), Ravinder Singh Dhillon (ACP HQ), as well as healthcare professionals Dr Gurpreet Brar, Dr Suman Puri, Dr Nitish Garg, and Dr Sandhya Sood.