Former and current players, however, thronged to Twitter to wish the batting legend on his special day.
"Happy birthday to the man whose passion for the game of cricket has inspired many. Wishing you an amazing year paaji," wrote India skipper Virat Kohli.
Board of Control for Cricket in India (BCCI) president and former India captain Sourav Ganguly wrote: "Wish Sachin a very happy birthday. Have a healthy and happy life."
Former India cricketer Yuvraj Singh never hid his admiration for Tendulkar and he too wished him on social media. His post read: "To the legend with an eternal sweet spot on the bat and in our hearts. Here's wishing Master Blaster Sachin a very happy birthday. May your life continue to shine like your records and may you continue to inspire billions through your noble deeds. Loads of love and best wishes.
One of the most stylish players ever to grace the game, VVS Laxman also had only good things to say about his former teammate. He wrote: "Birthday greetings for dear Sachin. You were and continue to remain an inspiration. Wish you ever more joy in success in all that you do."
Tendulkar's former opening partner, Virender Sehwag, put up a collage of different pictures to illustrate his never say die spirit. He wrote: "True that the great man could stop time in India when batting. But the biggest inspiration Sachin paaji's career is summed up in these two pictures. Much needed to remember especially in these difficult times that after every adversary comes victory.
"Happy birthday sir thank you for inspiring many and making people believe that dreams do come true. May god bless you with great health and you continue to inspire and guide us always," said India leg-spinner Yuzvendra Chahal.
Suresh Raina said: "Happy birthday Sachin Tendulkar paji! Wishing you lots of health and happiness always. I have been so fortunate to share many memorable innings with you, specially my debut 100 & when you completed your 100th century."
Tendulkar, who retired from international cricket in 2013, scored 15,921 and 18,426 runs respectively in 200 Tests and 463 matches he played for India. He holds the record for scoring the maximum number of centuries (100) in international cricket.