Emotions run high, players look to seize the moment and make a statement and even the fans want boasting rights till the two teams face-off next time.
And who better to speak on what it means to take on Pakistan in a World Cup game than Sachin Tendulkar. The legend has been a part of five India-Pakistan games in the showpiece event and his scores read 54 in 1992, 31 in 1996, 45 in 1999, 98 in 2003 and 85 in 2011.
In fact, apart from winning the coveted trophy in 2011, the little master rates the 2003 game against Pakistan in Centurion as one of his favourite memories from playing in six World Cups for India.
This in itself speaks volumes of what an India-Pakistan encounter means, not just to the fans, but also for the 22 bravehearts fighting it out in the middle.
"The best memory apart from lifting the World Cup has to be the 2003 match against Pakistan in Centurion. The kind of build-up that was there for that match and the way we played and the way we won.
Also, the way we celebrated after the game and the way we progressed in the tournament after that was spectacular. Without any doubt, that has to be a special memory," he told IANS.
Not many will forget the role Tendulkar played in that game when he hit a 75-ball 98 to set the ball rolling. Chasing 274 in a World Cup game against an opposition like Pakistan was never going to be easy, but the way Tendulkar started -- smashing Wasim Akram to the covers boundary off the third ball of the first over -- it was enough to puncture the morale of the opposition bowlers.
But for the maestro, more than his own Man of the Match-winning knock, it was the joy he brought to cricket fans in the country that remained etched in his memory.
"The entire country was celebrating and I still remember talking to a number of friends on the phone and all of them making me hear how the firecrackers were bursting. Everyone was celebrating, dancing, jumping... The entire nation was celebrating," he reminisced.