First, Star came out with an advertisement where an Indian supporter describes himself as Pakistan's "abbu" (father), referring to India's domination over their rivals in the showpiece event.
In response to that, Pakistan's Jazz TV used a spoof of Wing Commander Abhinandan Varthaman to create hype over the match.
And now, another video has come in which an Indian and a Pakistani fan are seated at a barber shop. The actor sporting the Pakistani jersey addresses the Indian as "abbu" and gives him a handkerchief which the latter would be required once the Men in Blue lose in Sunday's marquee clash in Manchester.
Agitated by this, the barber gives the Pakistani "the Abhinandan cut" -- the signature moustache of the Indian Air Force pilot -- instead of a cut like Shahid Afridi.
Towards the end of the video, the Indian fan tells his Pakistani counterpart, "This game is so unique. It only takes a day for a father to make his son realize that they cannot win the World Cup. You (Pakistanis) remain content with the teacup left by Abhinandan."
Here's the video:
Criticism from Celebrities
Tennis star Sania Mirza and celebrity commentator Harsha Bhogle have called the advertisements "cringeworthy" saying there was no need to "hype up" the India-Pakistan match with rubbish.