Ahead of the ICC Cricket World Cup 2023, the world cricket governing body has announced the introduction of its charismatic duo brand mascots for the forthing World Cups. The official from ICC claims the mascots to be "representing the spirit and unity that cricket promotes across the globe that will excite the next generation of cricket fans." The mascots were unveiled by the ICC in an event in Gurugram, India with U19 World Cup-winning captains Yash Dhull and Shafali Verma present at the event.
"The perpetual characters signify cricket's universal appeal beyond cultures and boundaries with the mascots standing as beacons of unity and passion. With representation of both genders, they epitomize the vital role of gender equality in our dynamic world," ICC Head of Events Chris Tetley said.
"In line with the ICC's and cricket's priority to connect with the next generation of cricket fans, these mascots hold the power to engage and entertain children, fostering a lifelong love for the sport beyond ICC events," he added.
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Throughout the buildup to the tournament as well as during its course, the pair of mascots will interact with fans through various means, including in-person interactions, broadcasts and digital platforms. Enthusiasts will have the opportunity to buy an array of Crictoverse merchandise, which includes exclusive items featuring the mascots, such as sunglasses. These products will be accessible for purchase both online and at the event venues.
Meanwhile, cricket lovers around the globe will be given the opportunity to participate in naming the mascots for the ICC Men's Cricket World Cup 2023. The ODI Cricket World Cup is set to commence on October 5 with the final scheduled on November 19.