St. Louis : For the second time in three months, a St. Louis jury has ordered Johnson & Johnson to pay a huge award over claims that its talcum powder causes cancer.

The jury deliberated eight hours on Tuesday before ordering the company to pay USD 55  million (about Rs. 366 Crore) to a South Dakota woman who blamed her ovarian cancer on years of talcum powder use.

In February, another St. Louis jury awarded USD 72 million to the family of an Alabama woman who died from ovarian cancer, which she said was caused by using Johnson & Johnson's baby powder and other talcum products.

New Jersey-based Johnson & Johnson will appeal the latest ruling.

"Unfortunately, the jury's decision goes against 30 years of studies by medical experts around the world that continue to support the safety of cosmetic talc," Johnson & Johnson spokeswoman Carol Goodrich said in a statement.

"For over 100 years, Johnson & Johnson has provided consumers with a safe choice for cosmetic powder products and we will continue to work hard to exceed consumer expectations and evolving product preferences."

But Jim Onder, attorney for the plaintiff, Gloria Ristesund, said researchers began linking talcum powder to ovarian cancer in the 1970s, and he said internal Johnson & Johnson documents showed that the company was aware of those studies.

"The evidence is real clear that Johnson & Johnson has known about the dangers associated with talcum powder for over 30 years," Onder said. "Instead of giving a warning, what they did was targeted the groups most at risk for developing ovarian cancer," specifically marketing to overweight women, he said.

Talc is naturally occurring, mined from the soil and composed of magnesium, silicon, oxygen, and hydrogen. It's widely used in cosmetics and personal care products, such as talcum powder, to absorb moisture, prevent caking and improve the product's feel.

In February, a St. Louis jury awarded USD 72 million to the family of Jackie Fox of Birmingham, Alabama. Her son took over as plaintiff after his mother death in October at age 62.

She had used the talcum powder for decades.

Johnson & Johnson faces at least 1,200 still-pending talcum powder lawsuits, including about 1,000 in St. Louis and 200 in New Jersey, Onder said.

Johnson & Johnson previously has been targeted by health and consumer groups over possibly harmful ingredients in items including its iconic Johnson's No More Tears baby shampoo.