Over the years, TVS Racing has incorporated its learnings from the track into its road-going Apache series
TVS Motor Company has announced that its premium motorcycle brand, Apache, has crossed a sales milestone of 30 lakh units. In more ways than one, TVS Motors has incorporated its 36 years of motorsports experience with TVS Racing into its Apache bikes. The Apache series is divided into two categories: Naked and Supersport. While the former comprises of the Apache RTR 160, Apache RTR 180, Apache RTR 160 4V and Apache RTR 200 4V Race Edition 2.0; the latter has one sole offering, the Apache RR 310. The Apache RR 310 is TVS’ very first fully faired bike, sharing its engine and underpinnings with the BMW G 310 R.
Adding to the overall customer experience, TVS has also introduced a series of initiatives to connect with its customer base. This includes Apache Racing Experience (ARE), which essentially allows customers to experience racing on a track under the supervision of National Road Racing Champions from TVS Racing. Then there’s the TVS Apache Owners Group (AOG), which is a common platform for all TVS motorcycling enthusiasts to share their love for biking. Last but not the least is TVS’ Apache Pro Performance (APP), which puts up live performances and engages potential customers.
Here’s the official statement from the manufacturer:
Press Release -
TVS Motor Company’s premium motorcycle brand TVS Apache crosses 3 million sales milestone
Among the fastest growing premium motorcycle brands with global presence
Hosur, 10 September, 2018: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced that its premium motorcycle brand, TVS Apache has crossed a key sales milestone of 3 million units. Launched in 2005, the TVS Apache series of motorcycles is considered to be the fastest growing premium motorcycle brands in the country with presence across the globe.
Commenting on the milestone, Mr. K.N. Radhakrishnan, President & Chief Executive Officer, TVS Motor Company, said “We are truly humbled to achieve this milestone and I want to express my gratitude to all our valued customers both in India and across the globe. Through the years, TVS Apache has stood for providing an unrivalled experience backed by its rich racing pedigree, technological firsts and stylish design. The brand has, over a decade, developed a host of premium offerings, ranging from 160cc to 310cc, creating aspiration along every step of evolution. The 3 million milestone is special as it confirms that our ever-growing customer base of racing enthusiasts has taken warmly to our two new offerings, namely the TVS Apache RTR 160 4V and TVS Apache RR 310. This also presents me with an opportunity to express gratitude to the team behind TVS Apache whose tireless work on the products has ensured that the brand has created an international appeal.”
The TVS Apache series is born on the race track, incorporating learnings from TVS Racing – the factory racing arm of TVS Motor Company, with a history of 36 years in motorsports. TVS Apache, the premium brand, spans across two categories – Naked and Super Sports. The RTR (Race Throttle Response) series, encompassing TVS Apache RTR 160, TVS Apache RTR 180, TVS Apache RTR 200 4V Race Edition 2.0, and the recently launched TVS Apache RTR 160 4V are the existing offerings in the Naked motorcycles category. On the Super Sport front, the brand introduced TVS Apache RR 310 as their first entrant into the RR (Race Replica) category. The motorcycle boasts of superior performance and riding dynamics, combined with a powerful, expressive design.
The TVS Apache series has created a series of experiential initiatives to connect with their customer base. Apache Racing Experience (ARE) is a platform where Apache owners get an exclusive first-hand experience of leveraging the racing DNA in their motorcycles under the guidance of National Road Racing Champions from TVS Racing. The TVS Apache Owners Group (AOG) has been created to become a common platform for customers to share their enthusiasm for motorcycling. Today, AOG rides have been conducted in over 33 cities, witnessing participation of over 3000 customers. Further, the brand also engages in performance shows such as Apache Pro Performance (APP) which create widespread customer engagement and taps potential customers.
TVS Apache is an award-winning series, which has consistently won recognition in the prestigious J.D. Power survey four years in a row (from 2015 to 2018). Recently, the TVS Apache RTR 180 was awarded as the Most Appealing Premium Motorcycle by J.D. Power Asia Pacific Awards for 2018.
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