The customers who wish to order from JioMart, they need to add JioMart's WhatsApp number 88500 08000 on their phones, and then JioMart will send a link to the user's Whatsapp chat window which is valid for 30 minutes.
By clicking on the link, the user will be directed to a new page where he/she has to fill his address and phone number.
After filling out the required information, JioMart would show the customer a catalogue of all the available items.
Once placed, the order will be delivered to the local Kirana store, along with the details of the customer.
The customer on the other end would receive the name of the Kirana store to which the order has been dispatched, receiving the notification with the order and the Kirana/JioMart store details on his number.
Through the Kirana stores, Reliance is also intending to sell its private labels under brand names such as Best Farms, Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz, and Home One.
Mukesh Ambani the Chairman and Managing Director, Reliance Industries Limited (RIL) has said that soon, JioMart and Whatsapp will empower nearly 3 crores small Indian Kirana shops to digitally transact with every customer in their neighborhood.
"This means all of you can order and get faster delivery of day-to-day items, from nearby local shops," Ambani said in a video message as he announced the Facebook partnership with Jio last week.
Ambani also added that at the same time, small Kiranas can grow their businesses and create new employment opportunities using digital technologies.