Snapchat's parent company lost some $1.3 billion in market value on Thursday after Kylie Jenner tweeted that she no longer opens the Snapchat app. Jenner has been one of Snapchat’s most influential users and has a huge following on Twitter and Instagram.
She later followed up with another tweet but the damage had already been done.
Hours later, shares of Snap fell as much as 7% in trading resulting in the company shedding over $1 billion in market value, bringing its total market cap to about $22 billion.
Users were left surprised and confused after this revelation