The entry-level hatchback segment in India consists of only three cars currently but the total sales for the month of April 2019 stood at more than 25,000 units. It is this volume that makes carmakers take this segment seriously, in an age where cars from higher segments are gaining popularity due to the features on offer. Here are the April sales numbers of popular budget hatchbacks:




Takeaways

Alto’s sales pick up after a slow March: Compared to its unusually high numbers, the month of March was rather slow for the Alto. However, India’s most popular budget hatchback was back to its best in April, clocking a sales number of almost 23,000 units. The increase can be attributed to Maruti launching the Alto’s facelift on 23 April 2019.

Kwid consistent with its numbers: The Kwid’s curse is that it competes with the Alto and thus, its consistent month-on-month sales is always overshadowed by the tremendous success of the Maruti hatchback. A look at its sales for March and April against its average monthly sales over the last six months shows how consistent the Kwid has actually been. A facelift for the Renault hatchback is expected to be launched later this year.

redi-GO’s numbers plummet: Datsun was selling more than 1000 units of the redi-GO before that number dipped below that mark in April 2019. Due to this decrease in numbers, it registered a negative month-on-month growth of 28 per cent.

Entry-level hatchback segment on the rise: In an age when consumers are slowly moving towards more feature-laden cars, the entry-level hatchback space still continues to grow. Compared to March, the segment grew by more than 20 per cent in April.

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