ABP Network, India's most sought-after media group, made its entry into the space of Tamil news with the launch of its brand new digital platform, ‘ABP Nadu’ which aims to make major headway in its ultra-competitive digital news space.
ABP Network has emerged as a pioneer within the regional and national sphere amassing a strong and loyal viewer base in the respective channels and their digital platforms. This has been made possible by ABP's earnest efforts in truly absorbing and representing the ethos of every region it enters.
Speaking on the announcement, Mr. Avinash Pandey, CEO, ABP Network, said: “We are excited to be catapulting into the ultra-competitive Tamil digital news space. The Tamil content market is well-primed for disruption, making this an opportune time for our entry. Not only does it have a high internet adoption rate but the people too, are digitally savvy and highly engaged in accessing news content online. Therefore, we hope, ABP Nadu will be successful in addressing the growing information needs of the people of Tamil Nadu and enable us to create bigger strides in the realm of regional news”.
Tamil Nadu's rich literature and vibrant culture along with its centuries-old mozhi have always been an integral part of the state's identity. ABP Nadu will, therefore, strive to be the voice of the state in a colourful and vibrant manner that accentuates its nativity presenting its ethos, political developments, trends and more.
To get the latest news, accurate information and analysis visit abpnadu.com
Follow ABP Nadu social handles to keep yourself updated about every news in your Thaai-Mozhi Tamizh:
You can also download the ABP Nadu app from Google Playstore and read the latest news available to you at your fingertips.
The digital news portal will offer a wide range of content choices to the users such as unique pieces on the burning issues of the state, in various content formats such as expert opinion pieces, data stories, and videos. With a special emphasis on youth-oriented topics, ABP Nadu will feature 50 news stories, 10 special stories, and 20 videos daily for its users. It will provide 360-degree coverage by showing political analyses, breaking news, news dissection, and in-depth stories across various beats such as entertainment, education, finance, gaming, technology, and auto.
Meanwhile, the network is successfully running regional channels/digital platforms in West Bengal (ABP Ananda), Maharashtra (ABP Majha), Gujarat (ABP Asmita), Punjab (ABP Sanjha), Uttar Pradesh and Uttarakhand (ABP Ganga), and Bihar (ABP Bihar).