Even Prime Minister Narendra Modi expressed anguish over the deaths. "I express my condolences to the families of those who died in this accident and wish for the speedy recovery of those injured," the Prime Minister's Office said in a tweet quoting Modi.
The accident took place on the Balotra-Phalodi highway in Jodhpur district when a car collided head-on with a truck near Sointara village in Shegarh subdivision.
The occupants of the car were on their way to Ramdeora from Balotra city of Barmer to pay obeisance at the shrine of famous folk deity Baba Ramdeo, police said, adding three others were seriously injured and taken to a hospital in Jodhpur.
Superintendent of Police, Jodhpur (rural) Rahul Barhat was quoted as saying, "While negotiating a turn on the highway, the vehicle collided with the truck. Eleven people died on the spot and three were injured."
Police and villagers rushed to the spot and initiated a rescue operation while a crane was used to separate the mangled vehicles and extract the bodies, they said.