Pune: A man put up over 300 banners and hoardings in a plush locality of Maharashtra's Pimpri Chinchwad area apparently to make up with his girlfriend after a tiff, but the antic has riled the local police.

Residents of Pimple Saudagar area of Pimpri Chinchwad, near Pune, woke up on Friday to see several posters, carrying the line "(name of the girl), I am sorry" in bold print with a heart symbol beside it in red, dotting the area especially prominent traffic intersections.

The act, however, is likely get Nilesh Khedekar, a 25-year-old local businessman, in trouble with Wakad police approaching the Pimpri Chinchwad civic body to initiate action as per rules dealing with illegal hoardings and defacement of public property.

A Wakad police official said that investigations into the matter started soon after they were alerted to the hoardings yesterday.

"We managed to zero in on his friend Vilas Shinde who had helped Khedekar get the flex hoardings printed. Through him, we traced Khedekar who is the brain behind this act," the official said.

He informed that Khedekar wanted to apologise and make up with his girlfriend after a quarrel and, therefore, came up with this "creative" idea.

"The girl was coming on Friday to the area from Mumbai. Under the cover of darkness in the intervening night of Thursday and Friday, over 300 hoardings were put up on the route which the girl was likely to take," the official said.

The Pimpri Chinchwad Municipal Corporation had been intimated about the issue, the official said, adding that it was up to the civic body now to initiate further action against Khedekar.