New Delhi: The BJP on Tuesday held a key meeting of party leaders to discuss the strategy of the party's campaign in all 543 Lok Sabha seats. The meeting was attended by Home Minister Amit Shah and party president J P Nadda.


In the meeting, the blueprint for the party's campaign was delineated, which emphasized targeting first-time voters, beneficiaries of government schemes, OBCs, SCs, STs, youths, and women, reported PTI.


Addressing over 300 party leaders, Nadda said Prime Minister Narendra Modi-led government has worked for the welfare of the poor since coming to power in 2014. India's standing has risen manifold during his second term, with the country becoming the fifth largest economy, party general Vinod Tawde said quoting him.


Shah, hinting at the BJP's willingness to welcome politicians from other parties, urged party members to engage with prominent personalities and leaders from various communities if they express interest in joining the "nationalist mainstream."


The Home Minister further stated that the BJP government has been working on making India a big power, as per the PTI report.


He asserted that the party's goal is not merely to win polls but to uplift the most deprived in line with its founder Deen Dayal Upadhyaya's motto of 'antyodaya' by ensuring last-mile delivery to everyone.


Nadda, in his remarks, asked party leaders to ensure the BJP's further expansion across the country and said they must see to it that it gains in seats in states where it had limited success in 2019, the PTI report added.


Tawde mentioned that during the meeting, party leaders made a tentative countdown to the Lok Sabha polls, expected in April-May going by the schedule of the 2019 national elections, as they firmed up their outreach exercise to voters.


"We will work to ensure not only BJP's victory but also of our allies from wherever they will be contesting," he said, PTI reported.