India gasps for breath, with 14 of the world's most polluted cities choking its landscape, the need for action has never been clearer. But amidst the smog, a beacon of hope shines - GAIL's Hawa Badlo. Launched in 2016, this isn't just a campaign; it's a movement for cleaner air, healthier lungs, and a greener future.


Beyond Awareness, Towards Action:


Hawa Badlo understands that awareness alone isn't enough. It empowers with knowledge, ignites inspiration, and most importantly, activates change. Its arsenal is versatile:



  • Impactful short films: Like "Kadvi Hawa Badlo" capturing the harsh realities of pollution, these stories tug at heartstrings and prompt reflection.

  • Engaging web series: The Hawa Badle Hassu series uses humor and relatable characters to drive home environmental awareness in a fresh and captivating format.

  • On-ground activations: "School Warrior" contests engage young minds, while "GreenRide" cycling campaigns with celebrities like Milind Soman bridge the digital divide, making green living tangible.


Innovation at the Heart of Change: Hawa Badlo constantly pushes boundaries, staying ahead of the curve:



  • Global partnerships: Partnering with UN-backed film festivals like "Interactions" brings Hawa Badlo's message to a global audience of 300 million viewers.

  • World Environment Day campaigns: The heartwarming "Saasu Ki Jarunat Hai Jaise" resonated with millions, sparking conversations on social media and beyond.

  • Celebrity collaborations: Milind Soman's #GreenRide journey ignited national conversations about sustainable mobility and healthier lifestyles.


The Impact: Breathing Easier, Together: Over 20 crore lives touched, countless conversations sparked - Hawa Badlo's impact goes beyond statistics. It's stories like children participating in "School Warrior" or communities energized by "GreenRide." Together, they paint a picture of a movement gathering momentum.


The Future: Building on Momentum: Hawa Badlo's commitment to clean air remains unwavering. The future holds:



  • Compelling content: Pushing creative boundaries to keep the message fresh, relatable, and impactful.

  • Strategic partnerships: Joining forces with diverse stakeholders, from celebrities to grassroots organizations, to amplify the reach and impact.

  • Empowering individuals: Providing tools and resources to turn awareness into action, making every citizen an agent of change.


Hawa Badlo is more than just a campaign; it's a promise. A promise of cleaner skies, healthier lives, and a future where children can breathe freely. Share the story. Join the movement. Together, let's turn #HawaBadlo into a reality, not just a slogan.


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