New Delhi: Days after Prime Minister Narendra Modi delivered his third Independence Day speech and encouraged resolving the Kashmir issue with hugs and affection, rather than picking up guns; water purifying company Kent RO’s CMD Mahesh Gupta has taken a big initiative in bringing about peace in the Valley.

Kent RO has released a video, where actor Amitabh Bachchan has given a strong message of peace and has lionized the beauty of Kashmir.

The video also casts superstar Hema Malini, who in the end invites lovable messages from all over the country for the people of Kashmir on a website-Dilsekashmir.com; which has been created for the same.

The move is Kent RO’s CSR initiative, where it has acquainted the people of India with the real beauty of Kashmir.

The initiative has been taken after unrest and violence, which were created due to stone-pelting incidents, have reduced in the valley.

In the end the video gives away a message which reads: “A message of peace and love for our brothers and sisters in Kashmir, from you sisters and brothers across this beautiful nation”.