Since sunday, the trader has been selling sarees for Re.1 each with only one condition being that the payment has to be made with a Re. 1 note. No coins to be accepted.
Reportedly, according to the trader, demonetisation is all about notes.
The move comes as a surprise given the huge amount of suffering that thousands are going through the country.
In a video shared by Tv9 Gujarati, the shop is shown to be thronged by crowds to make most of the one-rupee saree offer.
The shop is virtually swamped with women and even shows sparking fear of a stampede.
Interestingly, one rupee notes aren't that easy to get but the video shows hundreds of people with the smallest currency note.
Video Courtesy: Youtube/ Tv9 Gujarati