In the presence of BJP working president JP Nadda and Union minister Dharmendra Pradhan, who is the convenor of the committee to coordinate this campaign, the party released a near-10-minute film, which highlights the party's long-held views against Article 370, calling it a "historic blunder" which, it added, worked against democracy and development while fuelling terrorism.
The video blames country’s first prime minister Jawaharlal Nehru for the problems in the Valley, saying he handled the merger of Jammu and Kashmir with India while Sardar Patel successfully saw to integration of all other states into the Union.
The BJP never flinched from its position on the issue and nullified Article 370 in the first session of Parliament after it came back to power with a strong mandate, according to the video.
The saffron party has launched a month-long campaign to reach out to masses and prominent citizens to spread its message on the issue and seek their support.
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(with inputs from PTI)