NEW DELHI: ASUS on Wednesday announced the global launch of two low budget smartphones ZenFone Lite (L1) and ZenFone Max (M1), designed to put the power-packed fun back into mobile lifestyles of the affordable smartphone consumers. ZenFone Lite (L1) and ZenFone Max (M1) will be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.

ZenFone Lite (L1)

Powered by Qualcomm Snapdragon 430 Octacore Processor, ZenFone Lite (L1) features a 5.45-inch Full View 18:9 display in compact body that's as small as many 5-inch phones. ZenFone Lite (L1) is equipped with up to a 13MP rear camera with phase-detection autofocus (PDAF) and a high-quality five-element lens2.

ZenFone Lite (L1) also features face-unlock capabilities for easy hands-free unlocking. It also includes two SIM slots and a microSD card slot for adding up to 256GB of extra storage.

It has a high-capacity 3000mAh battery giving users all-day standby with extended talk times. The battery, Asus claims, supports up to 28 hours of 3G talk time, up to 4 days of music playback, video playback of up to 9 movie-length videos, up to 37 days of 4G standby time and up to 17 hours of Wi-Fi web browsing.

ZenFone Lite (L1) is available with Android Oreo out of the box enhanced with the brand-new ASUS ZenUI 5. ZenFone Lite (L1) is available in two colours: Black and Gold and priced at Rs. 5,999.

ZenFone Max (M1)

In line with the hallmark of the ZenFone Max Series ZenFone Max (M1) offers a high-capacity 4000mAh battery. It has a 5.45-inch full-view HD+ (720 x 1440) display with an ultrawide 18:9 aspect ratio and ultrathin bezels.

ZenFone Max (M1) has 13MP PixelMaster rear camera equipped with LED flash, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving. In front it packs a 5MP selfie camera with LED flash.

The smartphone is powered by Qualcomm Snapdragon 430 Octa-core Processor and run on Android Oreo with Zen User Interface (UI) 5.0.

In addition to Finger Print Sensor, ZenFone Max (M1) features face unlock, which gives users a quick and convenient alternative to the rear fingerprint sensor for unlocking the phone when fingers are wet, messy or glove-covered.

ZenFone Max (M1) is priced at Rs. 7,499.

Special launch offers

ZenFone Lite (L1): Complete Mobile Protection at the special price of Rs. 99
ZenFone Max (M1): Complete Mobile Protection at the special price of Rs. 99 and ‘No Cost EMI’ upto 6 months, starting at Rs. 1250 per month on both credit and debit cards of leading banks

Jio offer: Jio users recharging with Rs. 198 and Rs. 299 plans will get following leading offer.

Rs. 2200 Cash Back (Instant credit of 44 vouchers of Rs. 50 each which can be redeemed upon subsequent recharges in MyJio App) and 50GB additional 4G data (5GB 4G additional data voucher per recharge for first 10 recharges).