In what is considered to be massive jump from our previous record, ABP News Network reached out to 32 crore individuals in the week between March 21-27, 2020 through its unrivaled coverage. ABP News' viewership in particular grew by a stratospheric 169% reaching out to 22 crore individuals. ABP News sealed the second spot in the TRP charts during this crucial period.
On the day of Janta Curfew i.e March 22, 2020, ABP News Network's ratings was above our competitors TV Today and Zee News Network. Our coverage and placement of the news spots was comprehensive and we beat the rivals by a decent margin.
Ditto on the night of March 24, 2020 when PM Narendra Modi announced the lockdown, ABP News Network's 5-channels combined outdid our competitors once again. The scope and range of our coverage was as extensive despite the limitations of the movement across the cities.
In the entire TV Universe of Maharashtra-Goa and West Bengal, our Marathi and Bengali news channels - ABP Majha and ABP Ananda were the most watched TV channels during the week March 21-27, 2020, outstripping competition from other genres quite convincingly.
(Source: Barc, 2+)