In today's digital era, social media has been one powerful medium to reach out to the maximum in a very less span of time and has become a must for every product or services in order to create an impact on the desired consumers. It doesn’t matter if you run a small local shop or a big national company. Social media has successfully emerged to be an essential platform to boost a business. Undoubtedly, social platforms help you connect with the desired customer base, increase awareness about your brand and boost your reach. With more than three billion people around the world using social media every month, it is for sure not a passing trend. Tapping the same with his popular Facebook page, Meet Luthra along with his co-founders created a page on Facebook called 'Sarcasm'. The aim in mind was to create versatile content and engage the maximum amount of audience. It won't be wrong to say that they were successful in doing so, looking at the likes count of the page. With over 39 million followers, the page now has an audience base from as many as 40 different countries across the world.


In a generation where the trend of self-employment is growing, Luthra decided to follow the trend but by using social media in a professional way. He started off with making memes and then earning via ad revenues but the growth has been so much lately that renowned brands are approaching for promotional purposes.

Collaboration merits from very popular brands such as McDonald's, WildStone, Mi and so on, goes to prove how much he has established himself as an entrepreneur. After creating a buzz in the social media landscape, he went on to create India's largest digital portal called 'DigiHood Media' which has a total of 60 million organic followers.

Brand integrations and video promotions are very common which again prove that this project by Meet Luthra is also a huge success. The emerging star of Bollywood- Rajkummar Rao, the very famous singer Neha Kakkar and even Armaan Malik and Amaal Malik featured in videos created by 'DigiHood Media' for promotional purposes.

As an entrepreneur, Luthra knows the tricks that can engage the audience which is one of the most important things. The immense success did not happen overnight. In fact, a lot of hard work was put in by him and it completely shows that if you can dream it and have the potential to work hard, you can achieve it. Luthra and his social media ventures are not just an example of entrepreneurial success, but also an inspiration for all the youngsters who are trying to build their own brands.