Many people are drawn to the unique displays at each fashion week. This is also why many designers may overdo it while showcasing their designs. Previously, Bella Hadid's spray-on garment caused a stir in the fashion world, but today, a model stepped on the runway with their costume on fire. Yes, you read that correctly.
A model walked down the runway in flames at Heliot Emil's Fall/Winter 2023 show during Paris Fashion Week. A loose hooded jacket, flared jeans with zipper accents, hefty shoes, and a tiny boxed bag completed the look. A portion of the outfit was on fire. The model's face was obscured. Heliot Emil posted a video of themselves walking down the ramp on social media.
According to the New York Post, show staff was waiting on the sidelines with fire extinguishers.
This video was shared a day ago. It has been seen over one million times since it was posted. The video has also received an abundance of likes and comments.
Heliot Emil was established in 2017 by brothers Victor and Julius Juul and named after their great-grandfathers. It made its Paris debut at Milan SS17. According to Vogue, this year's collection was identical to previous ones: dark, dystopian, and focused on proportion play and material development.
The label is noted for its avant-garde approach to fashion and for pushing the boundaries of sartorial originality. According to reports, the 2023 AW collection was inspired by British sculptor Henry Moore. "He does these quite large, semi-abstract sculptures where he really, sort of, messes with the dynamics of the human body so you can see that there are some shapes—some legs or some forms—but it's stretched in an interesting or weird way. "And then, depending on the angle you see it from, you truly feel like it's alive in different ways," Juul was quoted by Vogue as saying.