The recently concluded Lakmé Fashion Week (LFW) Winter-Festive season proved to be a star-studded extravaganza, drawing an ensemble cast of A-list celebrities including Disha Patani, Rajkummar Rao, Ananya Panday, and more. Adding a touch of glitz and glamour to this prestigious event, Roposo, the platform known for delivering live entertainment, broadcasted the extravagance of India's premier fashion event to a global audience.
In a groundbreaking collaboration, the firm offered front-row access to fashion and lifestyle enthusiasts who would otherwise be restricted by invitation-only exclusivity. Over 35 million users worldwide tuned in online during Lakmé Fashion Week to explore trending content, live shows, and shopping opportunities, giving them the chance to acquire outfits resembling those worn by their favorite stars.
This unique opportunity for live streamers to connect with prominent influencers and key figures in the fashion industry not only expanded their follower base but also enhanced engagement with their audience. Content creators like Dolphin Saxena, Latika Sehgal, and Bhavya Kumar conducted interviews with renowned designers such as Pawan Sachdeva, Pallavi Mohan, and Samant Chauhan, as well as celebrities like Harbhajan Singh, Kriti Kharbanda, and Kritika Kamra. Stand-up comedian and Roposo creator Pravit Arora added a touch of humor with his light-hearted take on the event's fashion scene.
Dolphin Saxena, one of the top content creators, expressed, "Being a part of LFW was undoubtedly a high point in my journey as a content creator, enabling my growth in the industry. It allowed me opportunities to experiment across different content and formats that helped me better connect with my audience and increase my follower base. All of this as I rubbed shoulders with the who's who of the influencer world, which opened many doors for me from a professional standpoint. To put it mildly, it's an exhilarating experience! I'm grateful to Roposo for providing me with this fantastic chance and unmatched exposure, which is priceless for a budding content creator like me."