In the last 5-7 years, we have seen home fragrances becoming an essential part of a lifestyle rather than a non-essential luxury. In the modern home setup, it is nearly impossible to think of décor without giving attention to the fragrance. Just like the furniture, color themes, and interiors; home fragrances are also equally essential for the overall home décor.
Interestingly, the past few years have also seen indigenous brands stepping and rendering numerous home aroma products such as diffusers, candles, potpourris, scent sacks, etc. tuned to the Indian consumer’s lifestyle, expectations, and budget.
Ridhima Kansal, Director of Rosemoore, stated in an interview with ABP Live, "The blistering rate at which e-commerce is developing has also aided the spread of home fragrance items in Indian households. According to Rosemoore's analysis, the home fragrance industry will rise by 250% over the next five years ".
She further mentioned various ways in which home aromas play a pivotal role in setting the right mood in the home alongside giving it an inviting makeover and transforming it into a cozy sanctum.
Make the living room smell like the fragrance you yearn for:
One can use the right aroma products such as diffusers, candles, and potpourris to make your living space smell like the aroma you yearn for. If it’s winter then try some shouldering woody and musky aromas with spicy undertones to give the much-needed warmth. Vanilla, cedar, sandalwood, etc. can set the perfect tone of warmth and freshness when the mercury dips. During summer try a floral diffuser or spray giving the prerequisite coolness, freshness, and coziness that naturally comes with such fragrances. Summers are all about jasmine, lavender, rose, water lilies, and tuberoses, to give your home a very cool, fresh, and calm ambiance.
Zesty Aromas to help you in WFH endeavors:
As WFH, flexi working, and workstations are rising fast, so is the trend of using the right fragrance to help someone focus better for long hours, fight fatigue, and set the mood tuned in. Nothing is better than using a diffuser or lighting a candle on the workstations as it can positively alter the state of your mind and charge your body. Though many aromas can be helpful in the endeavor, zesty and citrusy aromas can be greatly beneficial. Aromas such as lemon grass, lime, bergamot, etc. can greatly enhance productivity and improve focus.
Transform your home into Sanctum:
For centuries the idea of aromas has been interlinked with spirituality. Fragrance chips and incense were burnt in monasteries, temples, altars, etc. In modern times as well home aromas can be instrumental in reducing negative energies, adding a positive vigor, and giving an overall calm & peaceful ambiance to the living space, prayer room, study, and other areas. Aromas such as Lavender, Oud, Sandalwood, etc. can go a long way in rendering a very positive aura to the home and nurturing good vibes. In a metaphorical sense, it can transform the house into a sanctuary with perfection, peace, and harmony. Such is the power of Aroma!