New Delhi: In the enchanting world of beauty, Bollywood beauties have not only mesmerized us on the silver screen but have also donned the hat of visionary entrepreneurs. These irresistible beauty brands inspired by their commitment to making the world of beauty a better, kinder place deserve a prominent spot on your radar. Powered by years of experience in their industry and the trusted legacy of Indian “nuskhas,” these star-studded ventures not only work their magic with innovative products, but they are also leading the charge in championing ethical practices within the beauty industry. From eco-conscious formulations to cruelty-free commitments, these brands are putting their best face forward, proving that beauty can be both captivating and conscientious while delivering efficacious results.
Let's delve into the allure of these celebrity-driven enterprises and discover how they are setting a strong standard in the glitzy world of Bollywood and beauty.
82° E by Deepika Padukone:
Drawing from her own personal journey with self-care and mental health, in 2022, Deepika Padukone launched 82° E - a vegan and cruelty-free brand that champions the essence of prioritizing physical and emotional well-being. The product range includes a conditioning cleanser, a rejuvenating moisturizer, and a soothing sunscreen serum – all clinically tested to cater to various skin types, even the most sensitive ones. Founded on the belief that self-care is a necessity, not a luxury, the products are formulated with gentle effectiveness in mind, powered by natural ingredients. Committed to becoming a global platform, the brand has received much praise from YouTubers like Himani Shah and Shreya Jain, for its efficacious formulation and luxurious packaging, making the price point worthwhile. 82° E has also released a video recently, brandishing Deepika walking Shah Rukh Khan through her skincare routine. The video is a first of its kind and has garnered attention in the industry.
Anomaly by Priyanka Chopra Jonas:
With a resolute commitment to crafting high-quality yet affordable hair care solutions accessible to all, Anomaly has swiftly made its mark since its February 2021 debut. Adopting recyclable packaging, the dynamic hair care brand is on a mission to revolutionize the industry by embracing inclusivity, ethics, and environmental sustainability. Free from sulfates, parabens, and dyes, Anomaly caters to various hair types and concerns with shampoos, conditioners, hair masks, and dry shampoos. The hair care products boast the natural goodness of ingredients like turmeric, ginger, and honey. Anomaly by Priyanka Chopra Jonas products can be readily purchased on the brand's website, at Target stores in the United States, and from Nykaa, Flipkart, and Myntra in India. Online blogs are abuzz with positive reviews, for their undeniable quality and impressive efficacy of the products. Standing in the spotlight are The Gentle Shampoo, Smoothing Conditioner, and Dry Shampoo.
Arias by Lara Dutta:
The year 2019 marked the debut of Arias by Lara Dutta – a brand that strives to offer invigorating skincare solutions while emphasizing the significance of cherishing one's skin and innate beauty. The brand’s ace is its ability to the brand provide budget-friendly skincare products, thoughtfully tailored to cater to the myriad skincare requirements of women. The products are consciously crafted to be cruelty-free, paraben-free, silicon-free, alcohol-free, and sulfate-free. From cleansers, toners, and moisturizers to fragrances and mists, Arias by Lara Dutta boasts a diverse product range accessible nationwide via platforms such as Amazon, Nykaa, and Health & Glow. The brand has earned enthusiastic reviews on Amazon and Nykaa for their outstanding value for money and powerful formulation – notably for the Intense Night Repair Serum, Purifying Pumpkin Face Wash with Vitamin C, and Pore Refining Toner with Pumpkin and Witch Hazel Extract.
SoEzi by Sonakshi Sinha:
SoEzi is a luxurious press-on nail brand brought to life by the dynamic duo of Sonakshi Sinha and entrepreneur Srishti Raai. Embodying a vision of elegance and accessibility, the brand aims to deliver high-quality, affordable, and user-friendly press-on nails catering to diverse styles and occasions. Crafted with precision and using premium materials, SoEzi's press-on nails not only boast superior quality but also provide a fuss-free application and removal process. Making its debut in May 2022, SoEzi offers an array of designs ranging from classic to glitters and French tips. SoEzi has partnered with Amazon Beauty and the Rising STARS store on Myntra to bring their creations to customers all across India. The brand has also made its mark on the international stage, with Seychelles being its first destination. The brand has received a lot of well-deserved hype from customers on Amazon, for delivering the promised experience and results.