New Delhi: The year 2022 has been a very crucial year for Bollywood to not just bring back the lost vibe of its existence but also recover from the dull condition of the box office which was drastically hit post the pandemic. Where almost every big player in the industry has brought their film to the audience, the major winning game seems to be played by movies like ‘The Kashmir Files’ and ‘Bhool Bhulaiyaa 2’ which went on to win big games at the box office earning much more than their invested amount.
While the audience is also eagerly waiting to witness a blast of entertainment from Bollywood, there weren't many films that stood strong on their expectations. If we look at the films that have actually brought a fair return on investment on their budget would be Vivek Ranjan Agnihotri's directorial ‘The Kashmir Files' and ‘Bhool Bhulaiyaa 2’starring Kartik Aaryan. These two films are the only films that not only proved profitable for the producers but also brought back the lost charm of the theaters.
If we take a close look into its investment and return on it, ‘The Kashmir Files’ were made on a budget of around 25 Cr. but collected around 340 Cr. at the global box office window. On the other hand, ‘Bhool Bhulaiyaa 2’ is another film that was made on a budget of around 70 Cr. but collected a huge figure of around 266 Cr. worldwide. This has certainly seen that the best and the smart investment anyone can make is on good content and which has been proved with these films excelling at the box office while sidelining all the big films with big budgets.
After the success of ‘Bhool Bhulaiyaa 2’ ad ‘The Kashmir Files’ both Kartik Aaryan and director Vivek Agnihotri have become the sought-after celebs in the industry.