New Delhi: With the aim to break the negative image of snakes that is portrayed on the Indian small screen, a new show titled "Icchapyaari Naagin" was launched here on Friday. Interestingly, Ekta Kapoor's 'Naagin 2' featuring Mouni Roy and Adaa Khan in the lead roles is also airing from October 8th next month.

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However, the Sony SAB show tells the love story of a 'naagin' (snake) played by Priyal Gor who falls in love with a human named Bubble Pratap, essayed by 'Nisha Aur Uske Cousins' fame Mishkat Varma.

Priyal Gor as 'Ichhapyaari Naagin'

Mishkat Varma in 'Ichhapyaari Naagin'

Disney's talk show 'Captain Tiao' host, smart boy Sadhil Kapoor will also be seen in the show playing Priyal aka 'Ichha Didi's little brother.

Sadhil Kapoor in 'Ichhapyaari Naagin'

Love, hatred and vengeance are some of the traits that have been explored on the small screen. But "Icchapyaari Naagin" aims to show a fresh take and perspective on the lives of snakes. The show will go on air on September 27 at 8pm.

Anooj Kapoor, Senior Executive Vice President and business head, Sony SAB, says the show tells a unique story of a sweet 'naagin' who is on a mission to change the image of snakes on Earth, but with a comic twist.

'Ichhapyaari Naagin'

"Overall, the show is fun and very interesting. We want to shun all the fears that people have in mind about snakes. They might not be your best friends, but they are not enemies as well," Kapoor said.

Priyal is excited about the show, and is sure that it will instantly click with the audience.

"I am sure it will do well because it is a very different concept... No one has done this kind of portrayal till now," Priyal told IANS.

'Ichhapyaari Naagin'

The actress also shares that there was no particular point of reference for the role.

"I have seen Sridevi's film 'Nagina'...but the character is very different. But after doing the role, I have learnt that an actor should have no inhibitions while playing any character," she added.

The show explores two realms - Earth and fictional Naagistan - to bring an enchanting yet hilarious tale of Iccha's journey.

Mishkat said: "It is interesting. The focus is not only on comedy."

We will have to see if the sweet and comic take on the Naagin with 'Ichhapyaari Naagin' in any way affects the superhit Colors show that is coming with the second season. 'Naagin 2' airs on Saturday and Sunday while Sab's show will air from Monday to Friday.

Watch PROMOS below: 









(With inputs from IANS)